How much new revenue is Apple’s streaming service creating for labels, and how much is simply shifting across from its existing downloads business? And how does all this compare to Apple’s main rival in the streaming space: Spotify? We’ve been crunching the numbers to find out, and our workings follow. How much is Apple Music’s growth outweighing iTunes’ decline? What hasn’t been explored, yet, is the question of how Apple’s overall music business is evolving: not just Apple Music, but its iTunes download store. You’d expect it to be an important factor in the US industry revival. No surprise: Apple Music launched at the very end of the first half of 2015, and has since signed up 17 million subscribers globally. Spotify and Apple Music loomed large in media coverage of the RIAA’s figures, particularly the latter service. “The strongest industry growth since the late 1990s” was justifiably celebrated by the industry, with a 112% rise in music-streaming subscriptions to just over $1bn hailed as a key driver for that growth. Last week, US industry body the RIAA revealed that recorded-music revenues were up 8.1% to $3.4bn in the first half of 2016.
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